Ignacio-Jesús Serrano Contreras

Ignacio-Jesús Serrano-Contreras

(Dis)information is power A look at the political communication of how the digital revolution altered the political and media chessboard

IJ Serrano-Contreras, R Lucena Martínez, C Aguilar Disinformation and Counternarratives in International Security, 2025

Disinformation has become one of the most mediatized topics in recent years, and public discourse has developed, presenting disinformation as a contemporary phenomenon linked to new technologies. However, disinformation has always existed. Whoever has dominated media power has been able to delimit what is true and false. Based on this premise, this chapter studies the…

2025

La televisión en las campañas electorales de 2023 (España)

IJS Contreras, SPH de la Fuente Polarización política y medios de comunicación en campañas electorales: una …, 2025

La televisión en las campañas electorales de 2023 (España) – Dialnet Ayuda ¿En qué podemos ayudarle? × Buscar en la ayuda Buscar Consultar la ayuda ¿En qué podemos ayudarle? × Buscar en la ayuda Buscar Consultar la ayuda Ir al contenido Dialnet Buscar Revistas Tesis Congresos métricas Ayuda La televisión en las campañas electorales de…

2025

Good and bad science? Spanish-speaking YouTube users’ comments on science content

IJ Serrano-Contreras, J García-Marín, Ó G. Luengo International Journal of Public Opinion Research 37 (1), edae045, 2025

In recent years, affective polarization has reached issues that were (at least previously) considered apolitical (see Rudolph & Hetherington. Affective polarization in political and nonpolitical settings. International Journal of Public Opinion Research, 33(3), 591–606, 2021. doi:10.1093/ijpor/edaa040). Perhaps the citizens’ reaction to coronavirus disease-2019 has helped to bring this relationship to its peak. This research proposes…

2025

Exploring the Application of Computer Vision to Detect Faces and Emotions: An Analysis of Radical Right-Wing Leaders

IJ Serrano-Contreras, J García-Marín Multidisciplinary Approaches to the Discourses of Extremism, 131-143, 2024

This chapter delves into the utilization of computer vision to identify emotions such as joy, sadness or anger in pre-trained facial expressions. Our contribution involves the analysis of political leaders positioned on the radical populist right, including figures such as Donald Trump, Giorgia Meloni or Javier Milei. To accomplish this, we handpicked ten videos from…

2024

Ten Years of Immigration: Ten Years of Polarisation? A Media Analysis of the Andalusian Case (2012–2022) Through Natural Language Processing

RL Martínez, IJ Serrano-Contreras Digital Communication and Populism in Times of Covid-19: Cases, Strategies …, 2023

The main aim of this chapter is to carry out a study on the mass media treatment of immigration in Andalusia by means of new computational techniques. Through this prism, and making use of the aforementioned methodologies, we intend to ascertain whether the complex phenomenon of immigration has led to the rise of certain drifts…

2023

Feminist Framing in Times of Pandemic: An Analysis of the Spanish Case

IJ Serrano-Contreras, A Díaz-Montiel Digital Communication and Populism in Times of Covid-19: Cases, Strategies …, 2023

The feminist movement has emerged as one of the leitmotifs of the second half of the twentieth century. Its demands have reached a multitude of scenarios, going from academic theorizations and requests to the mass taking of the streets, and thus propitiating a new drift within the movement. The so-called fourth wave of feminism assumes…

2023

(Un) Founded Fear towards the Algorithm: YouTube Recommendations and Polarisation.

J García-Marín, IJ Serrano-Contreras Comunicar: Media Education Research Journal 31 (74), 57-66, 2023

Social media have established a new way of communicating and understanding social relationships. At the same time, there are downsides, especially, their use of algorithms that have been built and developed under their umbrella and their potential to alter public opinion. This paper tries to analyse the YouTube recommendation system from the perspectives of reverse…

2023

Coberturas mediáticas, polarización y reformas educativas en España

IJ Serrano-Contreras, J García-Marín, ÓG Luengo Revista de ciencia política (Santiago) 41 (3), 497-514, 2021

Las leyes de educación comportan, para todos los partidos políticos, una de las correas transmisoras de su proyecto ideológico. De este modo, cada uno de los diferentes gobiernos españoles, como ocurre en otros países, han llevado a cabo modificaciones legislativas con el fin de implementar políticas de un signo más cercano a sus intereses partidistas….

2021

NLP on YouTube: A Look on Feminism

IJ Serrano-Contreras Digitalization of Democratic Processes in Europe, 127-138, 2021

Feminism is a complex phenomenon that has evolved in recent times. We can see it through different optics such as social media or traditional media. The aim of this project is to analyze, descriptively, how it has grown on a platform like YouTube. We are using new computer techniques and trying to understand how the…

2021

_Equipo

Enfoques multidisciplinares para realidades complejas
<a href="https://wpd.ugr.es/~polcom/ogl" style="color:inherit; text-decoration:none;">Óscar G. Luengo</a>
    Óscar G. Luengo

    Catedrático

    La actualidad política es tan inquietante como sugerente para la ciencia política, y supone un reto que afrontamos con más herramientas y recursos metodológicos que nunca

    <a href="https://wpd.ugr.es/~polcom/jgm" style="color:inherit; text-decoration:none;">Javier García-Marín</a>
      Javier García-Marín

      Profesor Titular

      Es recomendable que manejemos las metodologías internamente a que nos las impongan desde otras disciplinas, ya que normalmente vienen acompañadas de marcos explicativos

      <a href="https://wpd.ugr.es/~polcom/ijsc" style="color:inherit; text-decoration:none;">Ignacio-Jesús Serrano Contreras</a>
        Ignacio-Jesús Serrano Contreras

        Investigador y profesor

        La ciencia política tiene que jugar un papel interdisciplinar en el desarrollo computacional de nuestra sociedad digital

        <a href="https://wpd.ugr.es/~polcom/bfg" style="color:inherit; text-decoration:none;">Belén Fernández</a>
          Belén Fernández

          Ayudante Doctor

          La reflexión política es una parte fundamental de la democracia

          La transformación local es una ventana global

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