The 25th International Conference on Corporate and Marketing Communications (alias CMC) is the meeting place for academic researchers and educators as well as practitioners seeking to promote knowledge, stimulate dialogue and set trends in the fields of marketing and corporate communications as well as brand creation and management.
The Omni-channel Communication
The 25th International Conference on Corporate and Marketing Communications (CMC2020) will focus on the current relevance of omni-channel communication and the need to deliver unified and consistent communications across all branded touch-points analised taking both corporate and marketing communications approaches.
Our 25th birthday
Since its foundation in 1996, the conference is organised each year in association with the Journal of Marketing Communications, which is edited by the founder of CMC, Prof. Philip J. Kitchen. Ever since, CMC is an annual event taking place between the end of April and May. The organising committee of the 25th International Conference on Corporate and Marketing Communications (CMC2020) will be glad to celebrate with you the achievement of a milestone birthday: a quarter century of CMC!