The 25th International Conference on Marketing and Corporate Communications (CMC) was originally scheduled to be held in Granada (Spain) on April 22nd-24th, 2020. However, due to the COVID-19 pandemic, which has affected us all, it was postponed to 14th-16th April, 2021 and will be held online. All decisions regarding acceptance of submissions for 2020 will be carried forward to 2021. We also encourage colleagues and friends to submit their more recent work by the new deadline to add value to the conference and underpin the debate.

The 25th International Conference on Corporate and Marketing Communications conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review, and ideas for special session proposals would be welcomed.

Manuscript Preparation

  • Papers should follow theĀ Journal of Marketing Communications.
  • English is the language of the Conference and all related publications.
  • Full-length articles: 6,000 words in total, including references and a maximum of 5 tables/figures.

Additional info: Download Full Paper Template


A working paper will generally not exceed 4,000 words. However, these papers, which are still work in progress, are expected to cover a short literature review, main research questions, methodological frame or preliminary results of research in order to get constructive feedback during the presentation.

Additional info: Working Paper Template


A typical extended abstract will generally not exceed 1,000 words excluding tables, figures and references. The extended abstract should include keywords at the beginning and the list of relevant references at the end. While writing your abstract, please consider covering the research objectives and questions, the research method, results or findings and originality of paper.

Additional info: Extended Abstract Template

An electronic copy in Microsoft Word should be sent to conference e-mail address no later than December 15th, 2020. The submitted papers will be reviewed by the Scientific Committee of the conference.

Upon acceptance, the authors agree the following:

  1. To return the manuscript in correct format and time to be included in the conference proceedings;
  2. At least one author will present the manuscript at the conference and will register by the deadline;
  3. In case that an author presents more than one manuscript, each manuscript will require the registration of a different coauthor.