Sabine Einwiller, Ph.D.

Professor of Public Relations Research,
University of Vienna and Head of the
Austrian Council on Public Relations Ethics.

Sabine Einwiller is Professor of Public Relations Research at the University of Vienna’s Department of Communication, where she heads the
Corporate Communication Research Group. She is also the head of the Austrian Council on Public Relations Ethics.

She has been post-doctoral researcher in the United States (University of Southern California and Columbia University). Sabine has researched and published widely on topics of corporate communication and stakeholder psychology.

Her work has been published in Journal of the Academy of Marketing Science, Public Relations Review, Journal of Consumer Research, and Journal of Marketing Communications, among others. In her research, she is mainly interested in integrated communication management and in the effects of corporate communication on their stakeholders. In particular, her research focuses on the strategic management of contents and topics, the effects of negative publicity and crisis communication on corporate reputation, and employee communication.

Enrique Bigné, Ph.D.

Professor of Marketing at the University of Valencia and visiting scholar at the University of Maryland and Berkeley Haas School of Business.

Enrique Bigné is Professor of Marketing at the University of Valencia (2001-) and at Jaume I University (1996-2001). He has been visiting scholar at the University of Maryland (2011, 2012) and Berkeley Haas School of Business (2014).

His main research interests are advertising, neuromarketing and virtual reality. His work has been published in Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Business Ethics, Journal of Business Research, Frontiers in Psychology, and Journal of Services Marketing, among others.

He has served as Head of Department, Vice-Dean, Dean, Vice-Chancellor. He is the Editor of European Journal of Management & Business Economics.

Ben Gott

SVP, Analytics & Strategy, EMEA

Ben has led the development of practices specialising in digital analytics, ad-tech consulting, audience-tech consulting, conversion rate optimisation, audience modelling and strategy. The focus is always on driving cutting edge marketing and media through the expert blending of analytical methods.

In 2019 Ben joined the Merkle EMEA Executive Leadership team as the Practice Lead for Analytics in EMEA. This aligns Merkle’s European analytics presence of 300+ analysts and data scientists into one unit.

Ben’s blend of client focus, technological background and analytical ability ensures that the Merkle is on the front foot in a dynamic industry through our adoption of best-in-class tech and a proposition that drives digital performance success at client organisations.